Jumpstart’s Read for the Record is a campaign designed to bring attention to the importance of early education. By encouraging hundreds of thousands of children and adults to read the same book on the same day, Jumpstart aims to break a world record and to make early education a national priority.

Children and adults will read together at events nationwide on October 2, in schools, libraries, stores, hotels, playgrounds, offices, and homes. This year’s book is Corduroy, by Don Freeman.

Proceeds from the sales of the book will benefit Jumpstart, a mentoring program that helps at-risk preschool children build vital literacy, social, and emotional skills. Jumpstart delivers a research-based, best practice curriculum to nearly 13,000 preschoolers in close to 70 communities across 20 states in America.

Learn more at http://www.readfortherecord.org